Belmar has launched a creative fundraiser that will put names on boardwalk entrances and funds in the boardwalk rebuilding coffers.
The "Buy a Board" campaign allows donors to give money to the borough, specifically to buy the actual boards that make up the boardwalk.
Belmar's boardwalk was destroyed in the surge of Hurricane Sandy, and the borough is using grants, bonds, FEMA reimbursement, possibly increased beach fees and more to help offset the more than $6.6 million cost.
The "Buy a Board" campaign is part of that effort, and the borough has set up donor levels ranging from $5,000 to $25.
Now those looking to give can make a donation via credit card on the borough website, where previously print applications were only available.
Mayor Matt Doherty said the campaign even during its hard copy launch is a resounding success.
"The stack of forms submitted is a foot and a half high," Doherty said. "With the online form now things are picking up more. People are really behind this."
Even a couple Big Kahunas have come forward, he said.
Board level options are as follows:
· $5,000 Big Kahuna
· $2,500 Surf Rider
· $1,000 Sun Worshiper
· $500 Boogie Boarder
· $250 Board Runner
· $100 Clam Digger
· $25 Beach Bum
Contributors will also be able to have their name and board level displayed on a beach entrance of their choice.
The bigger the contribution, the bigger your name, Doherty said.
Would the number of spots on the board campaign possibly sell out? "I'm not sure. But that's a good problem to have," Doherty said.
Belmar is aggressively planning to have its boardwalk open by Memorial Day.
“This is a great opportunity for those who have come to love Belmar as a clean, beautiful and family beach to be a part of the boardwalk reconstruction process,” said Mayor Doherty.
The forms can now be found on the Borough website at www.belmar.com.