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Manasquan, Other Shore Towns Suffering Beach Revenue Woes After Sandy

In Manasquan, beach revenue - which includes parking fees - was down $290,000 through July 21, according to an AP survey

Nine months after Hurricane Sandy, Manasquan is among several Shore communities that are seeing declines in beach revenue despite the multi-billion-dollar efforts to rebuild after the storm, a survey shows.

In Manasquan, beach revenue - which includes parking fees - was down $290,000 through July 21, according to the Associated Press survey.

Manasquan had some days when the town sold no beach badges at all, including the cold Saturday of Memorial Day weekend, according to the AP.

Across the Jersey Shore, the drop in the number of beachgoers is being blamed on a number of Sandy issues, according to the Associated Press survey. They include:
  1. Early decision-making by some beachgoers to book trips elsewhere during this season of rebuilding;
  2. Fewer available rental units
  3. Delayed beach openings;
  4. Changes in the school calendar to make up for storm days;.and
  5. Some resort towns say rain did them in.

Also, according to the AP survey:

  1. The Ortley Beach section of Toms River has shown a dramatic drop from last year's revenues. A third of its beach open, so the town is counting on $123,500 in beach revenue this year,. Last year, the town took in $700,000, administrator Paul Shives told the AP.
  2. Point Pleasant Beach had a decline in rentals, which local officials say was probably due to mistaken assumptions about the shore's status, according to the AP.
  3. Also in Point Beach, a decline in daily beach attendance is blamed largely on the extended school year in June.
  4. Long Branch is still hoping to make up a $158,000 drop-off in revenues if the inclement weather subsides. Administrator Howard Woolley said when the weekends have been sunny, attendance has been even better than in previous years, even though the boardwalk is not expected to be completed until next year, according to the AP.
  5. Sea Girt's attendance is down overall despite a great Fourth of July weekend. But the decline has been partly offset by a small hike in daily beach fees from $9 to $10, said administrator Al Bunting told the AP.
  6. Spring Lake said its revenue was down more than $59,000, which it blamed on the wetter-than-usual start to the season.
  7. Bradley Beach also reported a small dip in revenue because of fewer sales of beach badges but said it still expects to match last year's numbers.
  8. Avon's total beach attendance and revenue was down more than $213,000. While parking in town is free, when beachgoers pack the area, people tend park in handicap or yellow zones, according to administrator Timothy Gallagher. With ample parking because of low attendance, money generated from those tickets is lost, Gallagher told the AP.

Read more here: http://www.star-telegram.com/2013/07/27/5033830/nj-shore-sees-drop-in-beach-revenue.html#storylink=c...

Dame Bridgid July 30, 2013 at 11:55 AM
This is exactly the reason why Belmar was so determined to open their beach/boardwalk quickly. They also advertized effectively so that people would come back to their beach. I feel that fast acting leadership made all the difference. All the grumblers in Belmar will reap the fruits of their hard work. Got it done!
Tracey McCarthy July 30, 2013 at 12:50 PM
I wonder about the Manasquan shortage (?) Back in January, Squan boasted how there were record breaking beach badge sales. I sit on my front porch & our police force is driving some pretty nice vehicles. The beach crew gets to drive either a John Deere vehicle around town or a relatively new pick up - There are more "toys" in Squan this year than I've ever seen previously. Back in the day, crews had to sweep the walk, now it's blown. I've heard all the BS about the town $$ & beach $$ being separate but really ??? Obviously, while there are still homes sitting around fully destroyed by the storm, our town of Manasquan has spared no dollars.
Penn Cross July 30, 2013 at 07:37 PM
The Manasquan beach department must have a lot of money in reserve so there's nothing to worry about there. They would never have spent so much on the new Main Street building and all those 'toys' without a strong reserve fund. And the tax payers have nothing to worry about since they're always told the beach department is a self-sufficient entity. So...no problem, it's all good...yep...yep...yep. :(
JSmom July 31, 2013 at 08:10 AM
Another issue in Manasquan is the lack of parking--that has driven some people away even more this year. The contractors take up a lot of spots and now you can't even pay to park at Seawatch for the day. Some of my friends that live in Wall and Howell would rather pay the extra badge price at Sea Girt or Spring Lake because parking is not such a hassle in Manasquan. Not sure what the town can do about it but it is a factor as well.
JSmom July 31, 2013 at 08:11 AM
*now such a hassle in Manasquan.
pizza July 31, 2013 at 09:22 AM
Thank god we lost all those rentals and all those pesky young bennies with their expendable income and irresponsible spending habits! Take a stroll through the "summer camp" section of town at nighttime when their absence is most obvious. It's not an issue of the word not getting out, it's an issue of available rental units and volume. Lucky for all you who forgot their own youths and have scorned the crappy bungalow for years, grotesque beetlejuice-esque debacles are being erected in their place already.
Tracey McCarthy July 31, 2013 at 12:38 PM
Wow - what an ugly thing to say - I wonder if you owned a business in Squan & lost 30% of your average income due to the "Bennies" not being around how you'd feel then. The "irresponsible" spending habits on the East side of the bridge are what have kept Squan in business for over 100 yrs.
Tracey McCarthy July 31, 2013 at 12:40 PM
Weird to see a comment about lack of parking - the Third Ave. lot is 1/2 empty all the time as is the one on 2nd. Sea Watch was the most expensive lot in town (except now for the Deli on Brielle Rd.) Believe it or not, due to the lack of rentals, some of our beach friends have been able to park right on Brielle Rd. this year...
pizza July 31, 2013 at 12:45 PM
Um, you might wanna reread what I wrote
pizza July 31, 2013 at 12:48 PM
Or better yet let me rewrite in case your sarcasm detector is broken on the second go round detector as well: uptight people dissatisfied with summer renters both east and west of the bridge have shaken their fists at young "bennies" choosing Manasquan as their may-sept residences but are now missing their bottomless wallets
Penn Cross July 31, 2013 at 09:02 PM
Only store owners and landlords miss their wallets. The average citizen has nothing to gain from summer visitors. It's not like Manasquan has low property taxes as a result of beach badge sells.
pizza July 31, 2013 at 09:12 PM
*rolls eyes*
charlie July 31, 2013 at 10:02 PM
I have to agree with Penn, I like the empty rental units. Less is better.
Tracey McCarthy August 01, 2013 at 12:56 PM
Obviously none of you will use your own names but are happy to spew disgust, hatred, jealousy, ugliness and all of the above. Yes, roll your eyes anonymously :)
Tracey McCarthy August 01, 2013 at 01:02 PM
Alot of the bungalows are owned by lifelong Squan residents who have worked their whole lives and moved up in the world the old fashioned way. Buying properties and working their butts off. Sorry haters but that's the way the world works. The missing rental dollars for these retired folks hurts them economically along with the damage that was sustained. It's obvious none of you had to recover from the storm and its devastation. Just more gawkers that all of us true shore lovers & livers despise. Empty rental units mean some owners missing mortgage payments. Compassion much ?
pizza August 01, 2013 at 01:04 PM
Listen babe i agree with you but You are still pretty bad at reading and comprehension. No, in 2013, as a person who values having a job, I wouldn't dare use my real name when the net captures everything for perpetuity and I'd suggest you stop doing it, too
Tracey McCarthy August 01, 2013 at 02:00 PM
BABE ? You're too cool ! But at least we get to see the level you're at in the chain of life - Be well "pizza" ! LOL
pizza August 01, 2013 at 02:06 PM
Holler at me when you get your G.E.D.
charlie August 02, 2013 at 10:54 PM
Tracey, Risk is part of the "cost of doing business". Some cover this cost with insurance, others with reserves and others with retirement monies. Even available rental units aren't being rented because most areas are still under repair.
Tracey McCarthy August 05, 2013 at 06:18 AM
We have a few rentals, all are up & running except one which was knocked off it's foundation - the town is jerking us around all the way to Sunday - every time my husband goes to boro there's something else added to the list. These rentals are people's income, just like a job - not all of us have flood insurance. If you're paying cash for these properties and haven't flooded inside for over 50 yrs., why buy flood for $10k a year times 6 houses ? While I understand the concept "price of doing business", I don't understand getting a run-around....
Penn Cross August 05, 2013 at 04:27 PM
Oh, that sounds like a terrible situation. Maybe tear down the house with the bad foundation and sell the land? Even after Sandy, land near the Manasquan beach front is very valuable. Selling that piece of property will provide you with the money needed for insurance and maintaining your other homes, while at the same time, rid you of the problems involved in fixing it.
Tracey McCarthy August 06, 2013 at 11:47 AM
Hah, wouldn't that be nice if it were possible ! Yes, there are so many rules & regulations. Because the lot has (4) houses on it from over 100 yrs. ago, the town will not let you divide any of it up. Once one is gone, it's gone. Thank god we were grandfathered (after fighting the town on us not being allowed to put the house back the way it was) they finally said OK - now is game time. New things popping up daily - obviously missed out on that income this summer.. OH well, everyone is having their problems after this storm - live & let live & be happy we didn't stay !

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