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Christie Gives Belmar A Boost, Extends Alcohol Sales For Seasonal Businesses

Governor Chris Christie earned praise from Belmar's mayor Friday after he allowed seasonal alcoholic beverage licensees to begin serving alcohol on March 1, two months ahead of the normal date of May 1.

This was the second time Christie has taken this step since Hurricane Sandy devastated much of the Shore in 2012, and left many businesses damaged in its wake.

“Last year’s extension spurred much-needed economic activity at the Jersey Shore by allowing businesses to open early and welcome customers ahead of the summer tourism season,” said Christie. 

Belmar Mayor Matt Doherty, a Democrat, said three businsses will benefit in Belmar, 10th Avenue Burrito Co., D'Jais and La Dolce Vita.

"It's a benefit to small businesses in the town, said Doherty, who made the request to Christie. "It's not a whole lot of time, but it's definitely helpful after Sandy."

Christie said Sandy-damaged Shore businesses get back to full strength has been a "top priority of my Administration, and we’ve been working closely with the business community along the Shore to hear their needs and concerns."

"Because of the additional support and relief these businesses saw from last year’s expansion, we will once again advance the start date and allow these businesses to get a head start on the 2014 summer season,” he said.

Under the provision of the Executive Order for calendar year 2014, the date on which seasonal alcoholic beverage consumption licensees shall be permitted to commence serving alcoholic beverages shall be advanced from May 1, 2014 to March 1, 2014 and shall end on November 14, 2014.

jenni February 22, 2014 at 07:39 AM
So public sentiment of a standing room only crowd against extending D'Jai'season for it's nightclub and the mayor has a secret meeting with Christie to give them another two months even though they withdrew their application when faced with overwhelming opposition from residents. Nice job mayor and governor. Typical NJ screw the public politics. Does a club with 19,000 Facebook followers that promotes hedonistic behavior that destroys family neighborhoods deserve such favor?
Joy DeSanctis February 22, 2014 at 08:40 AM
What a surprise the mayor ignores the majority of residents who clearly do not want year round alcohol beverage consumption on the boardwalk. When it becomes clear as evidenced by the outpouring of residents attending the zoning board meeting where the applicant seeks change approval. The applicant abruptly postpones the application from the agenda, and shortly thereafter withdraws the application citing the resident's negative feelings. Then the mayor quietly speaks privately with Christie never relating the true position of most residents and Christie signs another executive order extending the seasonal liquor license. This is only the beginning of welcome back to party town Belmar. The patrons of the affected businesses (only three) might show a small profit, likely not for two of the businesses. The one that will profit the most is the one that already profits tremendously under the seasonal license. It is the resident's quality of life that will be lost. Does it not occur to the mayor that we, the residents, would like to return to the life we had before Sandy, not just reconstructing our homes, but returning to the Belmar that we loved the way it was. His plan is not an improvement or benefit.
jenni February 22, 2014 at 09:08 AM
Let the governor know what fleece the mayor pulled over his eyes. Christie doesn't need more trouble. This calls for a public referendum before the Mayor and D'Jai's line anymore political pockets.
jenni February 22, 2014 at 09:29 AM
Initiative and Referendum permitted by law in Belmar. Remove nightclubs from the beachfront and residential areas.
JOHN DILLMAR February 22, 2014 at 02:59 PM
Sett'em up Joe !!!!!!!
charlie February 22, 2014 at 07:36 PM
Hey Lard Ass, you an the Mayor are a-holes.
Dame Bridgid February 23, 2014 at 06:49 AM
On this subject I have little sympathy. Where were you people earlier when you could have sent a clear message about your stance on keeping Belmar a less boozey town? Maybe you chums should have packed the meetings, spoken up, & blocked that new brewery they are building less than a block away from 2 schools(one of them a Grammar school) if you did not want year round sales & promotion of alcohol in Belmar. Too late now; your message of apathy has been noted & acted upon! Enjoy the brew tourists wizzing on your lawns after they are allowed to purchase a case or two at the conclusion of the brewery pep talk. Since there will be no serving area at the brewery, those who buy alcohol from them will be drinking it on the streets, Lake Silver, the boardwalk, & the beach. The clean up from the containers alone is gonna cost a mint...Not to mention the OTHER alcohol related problems, like fights & drunk driving. Yep, this is going to be a much bigger problem, you just ignored it. At least these other long time establishments will take some responsibility for their customers...

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