Belmar Unveils New Borough Logo
Belmar Business Partnership introduces new flags featuring 'Beautiful Sea' design
Belmar officials last week unveiled the borough's new logo — a blue wave replacing the old scallop shell design — developed over the course of several months by the Belmar Business Partnership (BBP) and other community members.
At the governing body's regular meeting last Wednesday, the BBP's executive director, Michael Redpath, and president, Sal Marchese, presented one of several flags featuring the "Beautiful Sea" redesign that will be flown at borough hall and other locations throughout town.
The design process took several months after Mayor Matt Doherty asked the BBP, which oversees the borough's Special Improvement District with funding from a levy on borough businesses, to develop a new logo for the town, officials said.
The logo includes a light-blue wave breaking above the borough's name in dark-blue lettering with the tag line "Beautiful Sea," which officials say is the English translation of "Belmar," at the bottom.
"The logo is intended to be more representative of the 'feel' of Belmar than the former logo based on a scallop shell," according to a release from the BBP.
Suzanne Anan, a graphic designer who lives in Belmar, designed the logo, the release says.
"Those involved in the process felt that spelling out the name further focuses on the unique 'feel' of Belmar," the release says.
Marchese said in the release that flying flags with the new logo around town would be the best way to get it out there "with a splash."
Beryl Cusic
7:05 am on Wednesday, September 26, 2012
ANd just how much is this costing the taxpayers??
Mark Richert
10:08 am on Wednesday, September 26, 2012
What a pathetic joke. The safe route for my kids to reach a park, which should be a 2 minute walk, is a 1/2 mile detour.
Until Belmar gets serious, and makes bicycing as safe as getting drunk and barfing upon the landscaping, the economy won't grow. I particularly love the new "mixed-use" building on main, which sits empty, a monument to Belmar's ignorance on supporting a walkable and bikeable community.
The new logo should be fleeing local residents, and a parade of automobiles, beneath that wave.
Jools
8:17 pm on Wednesday, September 26, 2012
It's a start, but until Belmar finds a way to get new businesses to move in, and Improve parking, flags won't help a bit.
gary nuzzi
7:58 pm on Thursday, September 27, 2012
Well Nice logo but as usual the powers to be in Belmar are not in tune with the town. Today a very expensive new illuminated sigh was installed at the main entrance to the Marina. To Bad that the logo on the sign does not even resemble new logo.
Mark Richert
11:51 pm on Thursday, September 27, 2012
Coherent branding? Making locals and visitors alike want to visit the downtown, for a reason besides an after bar restroom break? Making it safe to bike and walk, which attracts locals and visitors? Children not fearing bicycling? Evidentially, such concepts are too difficult to grasp.
Despite their recent arrival in Brooklyn, and twenty years of experience in Portland, the potent cocktail of economic development and transportation just never arrives at the Jersey Shore.
gary nuzzi
1:29 am on Saturday, September 29, 2012
By the way that everyone take a look at that new marina Sign what a bargin for the taxpayers a mere $30,000!