Belmar officials last week unveiled the borough's new logo — a blue wave replacing the old scallop shell design — developed over the course of several months by the Belmar Business Partnership (BBP) and other community members.
At the governing body's regular meeting last Wednesday, the BBP's executive director, Michael Redpath, and president, Sal Marchese, presented one of several flags featuring the "Beautiful Sea" redesign that will be flown at borough hall and other locations throughout town.
The design process took several months after Mayor Matt Doherty asked the BBP, which oversees the borough's Special Improvement District with funding from a levy on borough businesses, to develop a new logo for the town, officials said.
The logo includes a light-blue wave breaking above the borough's name in dark-blue lettering with the tag line "Beautiful Sea," which officials say is the English translation of "Belmar," at the bottom.
"The logo is intended to be more representative of the 'feel' of Belmar than the former logo based on a scallop shell," according to a release from the BBP.
Suzanne Anan, a graphic designer who lives in Belmar, designed the logo, the release says.
"Those involved in the process felt that spelling out the name further focuses on the unique 'feel' of Belmar," the release says.
Marchese said in the release that flying flags with the new logo around town would be the best way to get it out there "with a splash."